Articles List of helpful articles
How to Use Canva to Design Emails That Look Professional
Intro: You don't need to be a professional designer or have expensive software to create stunning, professional-looking emails. Canva, the popular free (and pro) design tool, can be your secret weapon. Here's how to use it for your email campaigns.
1. Start with Canva's Email Templates (or Custom Dimensions)
Canva offers a range of "Email Newsletter" templates. Alternatively, create a ...
📱Email Design Tips That Boost Clicks in Mobile-First Markets
Intro: In Africa, a significant majority of emails are opened on mobile devices. If your emails aren’t designed for small screens, you're losing clicks and engagement. Here are essential design tips for mobile-first markets.
1. Embrace Single-Column Layouts
Multi-column layouts are difficult to read on narrow screens. Stick to a single column for easy scrolling and readability.
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🏆Top 5 Email Marketing Tools for African SMEs (2025)
Intro: Choosing the right email marketing tool is crucial for Small and Medium Enterprises (SMEs) in Africa. Here’s a rundown of the top 5 contenders for 2025, considering features, pricing, and suitability for the African market.
1. Tool Name 1 (e.g., BossMailer)
Key Features for African SMEs:
Feature A (e.g., Affordable pricing tiers, local payment options)
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⚙️What Is Email Automation & Why African Startups Should Care
Intro: Email automation sounds complex, but it's a game-changer for efficiency and effectiveness. If you're an African startup, here's why you should pay close attention to automating your email marketing.
Defining Email Automation: Beyond the Buzzword
We'll break down what email automation truly means – it's about sending the right message, to the right person, at the right time,...
Is Email Marketing Still Worth It in 2025? (SA Perspective)
Intro: Every year, someone declares email marketing dead. But here in Africa — especially in SA — the reality is different. Here’s why email remains one of the most effective digital channels today.
📈What the Global Stats Say (2025 Outlook)
Globally, email continues to deliver strong ROI. We'll look at fresh statistics and projections for 2025 that underscore its enduring power.
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Start Email Marketing in Africa with Zero Budget
Intro: You don’t need a big budget to launch a professional email campaign. In fact, with the right tools and tactics, you can start today — for free. Here’s how to do it on the cheap (without looking cheap).
✓Pick a Free Email Platform (Hint: BossMailer’s free tier)
Many platforms offer generous free plans to get you started. Look for one with enough contacts and sending limits for your initi...
10 Essential Email Marketing Terms for Beginners
Intro: New to email marketing? Let’s decode the lingo. These 10 must-know terms will help you understand what’s going on — and make smarter marketing moves.
1. What Is an Email List?
The foundation of your email marketing: a collection of email addresses from people who've agreed to receive messages from you.
2. Open Rate
The percentage of recipients w...
The Best Time to Send Marketing Emails in Africa
Intro: Sending a great email is only half the job — the other half is timing. Here's when to hit send if you're targeting customers in Africa’s major regions, including SA, Nigeria, Kenya, and more.
General Global Trends in Email Timing
Understanding worldwide patterns provides a baseline before we zoom into African specifics. We'll look at common peak days and times observed globally.
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How to Build an Email List from Scratch (Nigeria & Kenya Edition)
Email marketing only works if you have people to send to. If you're just getting started in Nigeria or Kenya, building a quality email list from scratch can feel like a big hurdle. But don't worry! Here's how to grow a high-quality list using ethical, effective methods that resonate in African markets, without shady tactics or expensive tools.
The Golden Rule: Why You ...
What Is Email Marketing & How It Works for South African Businesses
Email marketing is one of the most powerful — and affordable — digital tools available to South African businesses today. But what exactly is it, how does it work, and why is it especially useful in our market? Let’s break it down in simple terms.
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