Intro: New to email marketing? Let’s decode the lingo. These 10 must-know terms will help you understand what’s going on — and make smarter marketing moves.
The foundation of your email marketing: a collection of email addresses from people who've agreed to receive messages from you.
The percentage of recipients who opened your email. A key indicator of subject line effectiveness and audience engagement.
The percentage of email recipients who clicked on one or more links contained in a given email.
The percentage of emails that were not successfully delivered to recipients' inboxes (can be hard or soft bounces).
Sending emails automatically based on predefined triggers or schedules, like welcome series or abandoned cart reminders.
A two-step subscription process where users confirm their email address after initially signing up. Improves list quality.
Dividing your email list into smaller groups based on specific criteria (e.g., demographics, purchase history) to send more relevant content.
Comparing two versions of an email (e.g., different subject lines or calls to action) to see which one performs better.
The ability of your emails to successfully reach recipients' inboxes rather than spam folders.
The percentage of recipients who opt out of receiving future emails from you.
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