Intro: Sending a great email is only half the job — the other half is timing. Here's when to hit send if you're targeting customers in Africa’s major regions, including SA, Nigeria, Kenya, and more.
Understanding worldwide patterns provides a baseline before we zoom into African specifics. We'll look at common peak days and times observed globally.
South Africa has its own rhythm. We'll explore data-backed insights on when South Africans are most likely to open and engage with your emails.
Expanding our focus to Nigeria and Kenya, we'll uncover nuances in email engagement times for these key African markets.
Does your audience change the best send time? Absolutely. We'll differentiate between business-to-business and business-to-consumer strategies across Africa.
Manually timing every email is a chore. Discover how tools like BossMailer can automate your sends for optimal engagement, leveraging features like send-time optimization based on subscriber behavior or specific timezones.