Intro: You don’t need a big budget to launch a professional email campaign. In fact, with the right tools and tactics, you can start today — for free. Here’s how to do it on the cheap (without looking cheap).
Many platforms offer generous free plans to get you started. Look for one with enough contacts and sending limits for your initial phase. For instance, BossMailer's free tier is designed for African startups, offering robust features without upfront costs.
You don't need to be a graphic designer. Free tools like Canva offer thousands of templates and an easy drag-and-drop interface to create professional-looking email visuals.
Leverage every touchpoint. Use simple website pop-ups, embed forms, or even collect emails at physical events (with consent, of course!).
Keep it simple for your first send. A warm welcome, a special offer, or valuable content can be drafted and sent quickly using a user-friendly platform.
Focus on list hygiene, segmenting your audience for relevance, and optimizing content. Smart strategies mean you can do more with your free plan limits before needing to upgrade. Some platforms, like BossMailer, offer affordable scaling options specifically for growing African businesses when the time comes.