Intro: Every year, someone declares email marketing dead. But here in Africa — especially in SA — the reality is different. Here’s why email remains one of the most effective digital channels today.
Globally, email continues to deliver strong ROI. We'll look at fresh statistics and projections for 2025 that underscore its enduring power.
In the South African context, direct communication via email often cuts through the noise of social media, offering better targeting and ownership of your audience. We compare its unique advantages.
Let's talk numbers. How does email marketing's return on investment stack up against other popular channels like SMS marketing and paid advertising in SA?
We'll highlight examples of South African businesses, perhaps even users of platforms like BossMailer, that continue to achieve significant results through strategic email campaigns.
Email isn't static. We'll explore how advancements like AI-driven personalization, interactive content, and a growing emphasis on trust and data privacy are shaping its future in Africa.