Intro: In Africa, a significant majority of emails are opened on mobile devices. If your emails aren’t designed for small screens, you're losing clicks and engagement. Here are essential design tips for mobile-first markets.
Multi-column layouts are difficult to read on narrow screens. Stick to a single column for easy scrolling and readability.
Aim for a body font size of at least 14px (preferably 16px) and headline fonts around 22px+. Choose clear, sans-serif fonts.
Buttons should be at least 44x44 pixels to be easily tappable. Use contrasting colors and clear action text.
Compress images to reduce load times, crucial for areas with slower data. Always use descriptive alt text for when images don’t load.
Use short paragraphs, bullet points, and clear subheadings. Get to the point quickly.
Don’t cram elements together. Whitespace improves readability and makes tapping links easier.
Use your email platform's preview tools (like those in BossMailer) to see how your email looks on different mobile devices. Send tests to yourself and colleagues.
Design for thumbs first! A positive mobile experience directly translates to higher engagement and click-through rates in African markets.